Haier's Small Home Appliances Achieve Breakthrough Growth in UK E - commerce

After ranking first among Chinese brands in the large - home - appliance market, Haier's small - home - appliance business in the UK has recently reported good news. During the just - concluded Black Friday promotion week, the retail sales of Haier's small home appliances increased by 30% year - on - year in a single week and in November. Among them, the single - week sales of the cordless vacuum cleaner of its Hoover brand increased by 549% year - on - year, and even the relatively niche category of mattress cleaners achieved a 384% sales increase.

There are mainly two reasons for this outstanding performance. Firstly, it is rooted in the needs of local users and creates core product competitiveness through technological innovation. Secondly, it adheres to digital transformation to enhance the user - purchase experience.

The excellent product competitiveness precisely meets the needs of local users. Taking the Hoover cordless vacuum cleaner with outstanding sales performance as an example, its suction power is twice that of similar products in the market, and it is equipped with anti - entanglement technology, which can fundamentally solve the problem of pet hair entanglement with cleaning tools, greatly reducing the user's household chores burden and perfectly matching the cleaning needs of pet - owning families. This product - innovation idea of targeting user needs and upgrading the experience through technology has laid a solid foundation for sales growth.

Actively promoting the digital strategy has further optimized the user experience. Currently, the e - commerce in Europe is in the initial stage of rapid development. Haier UK has seized this opportunity to comprehensively optimize various links such as marketing and service, effectively driving the sales growth. In terms of marketing, the Haier UK team has not only optimized the visual presentation of online stores but also created promotion content combined with local social - media hotspots, accurately reaching the target user group and greatly improving the traffic - conversion efficiency. Even non - traditional popular products such as mattress cleaners have achieved a sales explosion. In terms of service, Haier has used AI digital tools to connect the whole - process services of pre - sales consultation and after - sales response, significantly enhancing the consumption experience and laying a solid foundation for user repurchase and word - of - mouth communication.

From leading the Chinese market in large home appliances to the rapid breakthrough in the small - home - appliance sector, the layout of Haier Smart Home in the UK market is continuously deepening. In the future, Haier UK will continue to focus on product innovation and the digital strategy, relying on the local - operation system and diversified product matrix to continue the growth trend.