"Cixi" --- a city located on the coastline of East Sea, is honored as "the capital of household appliances of China". Through nearly 30 years of development, Cixi now has become one of the production and manufacture base of household appliances with excellent supporting resources and complete industry. It has been rewarded successively with many honors, including "Co-establishing Base of Household Appliances Export of China", "Household Appliance Purchase Base of China", "Golden Finger Prize" and so on.

In the past four-year development, "China Cixi Household Appliances Exposition" has attracted nearly 70,000 people to visit and purchase as well as nearly USD 700 million of foreign investment based on agreement. The business volume of contract and trade intention has even surpassed USD 3.34 billion. Famous household appliances enterprises at home and abroad, such as SumSung, Haier, Midea, Hisense, Changhong, Gree, Panda, TCL, KONKA and so on, attend the exposition. "China Cixi Household Appliances Exposition" is now becoming one of the most influential household appliances expositions of China.

In the "2010 China Cixi Household Appliances Exposition", we will stick to the professional exhibiting concept of "professional and high-efficient". The exhibiting area will be over 20,000m2. It is predicted that the number of audiences visiting and purchasing will exceed 30,000. The exposition will exhibit products of over 400 household appliance companies giving priority to products of refrigerator, washing machine, water dispenser, electric warmer, electric iron and so on.

To serve clients better and build a high-efficient trade platform, the organizing committee will try to use various efficient publicizing approaches to let more clients know and choose "Cixi Household Appliances Expo". We will publicize the exposition to everywhere of the household industry by making use of various resources of household associations and government reasonably and reports of over 30 professional media in household appliances, over 10 TV channels including CCTV and over 10 kinds of newspapers and magazines. Besides, the successful opening of the longest cross-sea bridge in the world ---- Hangzhou Bay Cross-sea Bridge brings the exposition new energies and new developing opportunities.

We’ll fully use the advantages of the bridge to achieve linkage development with Shanghai; we’ll base on East China to adapt international practices; we’ll also constantly strengthen the influence of "China Cixi Household Appliances Exposition" and to sincerely build a high-efficient platform of commerce, trade and technology exchanges for relevant household enterprises of China.